By: Ally Lozano, CEO and Founder
Marketing isn't what it used to be. The internet reigns supreme and is often the first place we turn to research for service providers and products. The problem is that most lawyers are not techy. In fact, technology scares us. The thought of marketing online overwhelms us and we don't know where to begin.
However, if you want to instantly make your mark on the world wide web, here are 4 easy online profiles to "claim" so that way you can get your name out there. (and good news... they are all FREE!)
Yes, it's controversial. I understand every argument in favor of lawyers not claiming their profiles (including getiing sucked into the monthly marketing calls and emails from Avvo staff). As lawyers we all know that the "rankings" are essentially made up by Avvo and that we can increase our rankings by interacting with their site more. The problem is... potential clients do not know this. People who could possibly hire you will google you and they care about that score. It means something to them. They have never met you. They are scared and overwhelmed about picking a lawyer. A number on a ranking scale means something to them; it will ease their minds.
That means that if you have not claimed your profile, you need to do so right away. You also need to fill in every single thing that you can on that profile because that is what increases your ranking. Ask at least three colleagues to review you. Ask clients to rate you. If your clients don't know how to do it, you can help them. Do whatever you can to get yourself to a 10.
This is a low time investment but will have a big payoff for your online listing.
2. Google My Business
Register your business address through Google Places. It is absolutely free and once you claim your Google Place, when people search for lawyers in your area, you will be ranked higher. Also, it helps people find you more easily because the google listing for you will be accurate.
Even if you only have a virtual office, if that is the address that you use to meet with clients, be sure to register it through Google Places.
There are a few steps involved, but Google makes it all pretty easy.
People turn to Yelp to get all sorts of advice of where to eat, where to stay, where to shop... and where to find a lawyer. Claim your profile and then be sure to ask your clients to give you a rating.
4. Yellow Pages
The Yellow Pages aren't for doorsteps anymore! As a sign of the times, the Yellow Pages has turned digital. Businesses can establish an online listing and presence through YellowPages.com. Even if it isn't the first resource that people turn to, having a listing there can help boost the results in online searches for you and your firm.
About your Ally in Life, Business and Law:
Alexandra "Ally" Lozano is a national award-winning attorney and the founder of AMIGA Lawyers and Alexandra Kennedy Immigration Law.. After becoming a mother, and in a matter of 3 months, Ally transformed her practice from earning in pesos to earning 6-figures and she is passionate about teaching attorneys how they can do the same. Ally empowers lawyers to be the CEOs of their law firms with her weekly blog, webinars, and conferences where she teaches step-by-step how to do the work they love while running a profitable legal business. Ally lives outside of Seattle with her husband and their 5 children.