By Ally Kennedy, Founder of Amiga
Take the pulse of your business with this 3-Step Business Check Up:
When was the last time you checked in on the health of your business? It is important to create time and space every quarter to do a “business check up”.
Make sure your office essentials are in place and that they reflect the current state of your business. Associate attorneys should do this also to establish their name and reputation within their firm and community.
1. Review Your Contract
Review your contract in detail to make sure that it reflects your office policies, including fees, client expectations, rules regarding trust accounts and flat fees, communication information, and more. If you need more help with your contract, don't miss our Amiga Doc Flat Fee Case Contract to get your contract on point!.
- If you are regularly doing work in a city more than 50-100 miles from your office, do you have any guidelines about the fees and costs associated with this? (i.e. miles, attorney out of office fees, etc)
- Do you have fees in place for when clients fail to communicate, respond, and/or change contact information without advising you?
- Do you outline clearly the scope of your representation? (i.e. “This case will include attending no more than 2 MCH’s and 1 ICH,” or “This includes no more than 2 interview preparation sessions and 1 USCIS interview.”)
- Do you have a fee for late payments?
- Is your contract clear about the circumstances which would make you withdraw from the case?
- Perhaps most importantly, do you have your contract translated into the language of the majority clients that you serve?
2. Create a Marketing Plan and Track It
It is imperative to have a written plan of your marketing efforts and a method for tracking them. At a minimum you should know:
- What methods you are using for marketing (i.e. Facebook, print ads, church bulletins, Avvo, etc)
- How much each method costs
- How many clients are coming in from those marketing sources
Your client intake sheet should ask, “How did you hear about us?” It is an easy way to capture this information. Many times clients write, “From a friend” so be sure to find out who it is. Oftentimes we get referrals from the same one or two clients over and over, so make it a point to give that client a call and thank him or her. Also, try to offer that a client a discount on future services to show your appreciation.
Check out Law Suite Technology's upcoming app that will allow you to track all of this and more in an easy-to-use click of a button. Be the first to know all of the details by signing up!
3. Evaluate your brand
As attorneys, we are our brands. It is imperative to have a consistent look and message across all channels.
- Do you have a professional photo? If not, get one immediately.
- What is your tagline? For example, “We fight for the rights of immigrants and their families.”
- Does your website look, feel, and sound like you?
- Does your social media look, feel, and sound like you?
Many attorney websites feel cold, general, and often all sound fairly similar. Your website should be a reflection of you and your work. Rework your bio to make in the first person instead of the third person. Talk about your passion for what you do, what drove you to start in this business, and how you want to help your clients specifically. Make sure your tagline is on every page.
Your website should be designed with your clients in mind. For example, if you work mostly with people who have no more than a 6th grade education, it is important that your site is easy to read and navigate. It must get the point across without being too text heavy.
To go deeper into these topics, don't miss the Amiga Power Hour everyone is talking about: Be the CEO Of Your Law Firm. Catch it on the replay to get inspired to go further with your legal business.
We want to hear from you! How did your checkup go? What are you working on this new year? Leave your comments below.
About your Ally in Life, Business and Law:
Alexandra "Ally" Kennedy is a national award-winning attorney and the founder of AMIGA Lawyers and Alexandra Kennedy Immigration Law.. After becoming a mother, and in a matter of 3 months, Ally transformed her practice from earning in pesos to earning 6-figures and she is passionate about teaching attorneys how they can do the same. Ally empowers lawyers to be the CEOs of their law firms with her weekly blog, webinars, and conferences where she teaches step-by-step how to do the work they love while running a profitable legal business. Ally lives outside of Seattle with her partner and their 5 children.